- Launched in 1988 and positioned in the regular whiskey segment, Officer’s Choice Whisky is one of the largest whisky brands in the world and also one of the largest exported spirits brand with a presence in over 18 countries.
- A smooth whiskey with a finely balanced malt blend.
- Growing at a CAGR of 14%, over the last 5 years, it has registered a sale of 20 million cases in 2013-2014.
- It is a market leader in 15 states across India with a national market share of 32%.
- The brand is positioned on the platform of ‘righteousness’. It encourages consumers to make the right choice in life and awaken the hidden Officer within them.
Available across India in attractive packs in 2 ltr, 750 ml, 500 ml, 375 ml, 180 ml & 90 ml