ABOUT ABD


Mr. BIKRAM BASU
Chief Operating Officer
(Marketing & Strategy)

Bikram has more than 22 years of experience in the alcohol beverage space. As Chief Operating Officer of Allied Blenders & Distillers, he carries the responsibility of Business Strategy and Marketing.

Prior to joining ABD, Bikram spent significant time with Pernod Ricard India- formerly Seagram- in building blockbuster brands like Royal Stag, Blenders Pride and Imperial Blue. He was Vice President, Marketing from 2007-14, and concurrently a member of the Executive & Management Committees, a Director at Seagram Distilleries, and a member of the Global Creativity & Luxury team. He established the International brands portfolio comprising Chivas Regal, The Glenlivet, Absolut, 100 Pipers, Jameson, Ballantine’s and Jacobs Creek as frontrunners in India. Till date, Bikram is the only person to have led teams in winning the Pernod Ricard Global Marketing Best Practise Award, and the externally judged Scalpel Award for Creativity.

From the XLRI batch of 1994, Bikram joined McDowell & Co. Ltd-United Spirits as Management Trainee. He was Group Product Manager for the flagship brands of No.1 McDowell’s Whisky, Brandy and Rum and subsequently moved as Regional Sales Manager- North. He joined Seagram India in 2000, and after a successful 14 years joined Allied Blenders & Distillers in early 2015. He holds an honours degree in Bachelor of Commerce from St. Xavier’s College, Kolkata.

Bikram’s interests include contemporary design and art, photography, food and travel.

Ratan JainMr. RATAN L. JAIN
Head- Group Taxation and Merger & Amalgamation

Mr. Ratan L Jain, is a Senior Finance, Secretarial and Legal Professional with more than 35 years of rich and diversified experience in the areas of Financial Management, Direct & Indirect Taxes, Secretarial & Legal function, mergers & acquisitions, project management, joint venture with overseas company and formulation of legal and commercial strategies.

Mr. Jain comes from a very well known multinational liquor company, Shaw Wallace & Company Ltd. During his tenure of more than 11 years in Shaw Wallace & Co. Ltd., he handled several green field projects, merger & acquisition negotiations, commercial management of large beer manufactory and commercial functions including the purchase of all inputs of the beer division comprising of 4 Beer manufactory and nation wide selling and marketing. As a special assignment, he handled several BIFR company takeovers and obtained favourable rehabilitation orders from BIFR.


Mr. ARUN BARIK
Head Manufacturing & Technical

ArunBarik has more than 23 years of total work experience in the field of Alcobev Manufacturing Operations in the liquor industry starting at Shaw Wallace & Co, BDA Ltd, Seagram – PernodRicards India & Mason & Summers Alcobev.

Prior to joining ABD, Arun was heading the business operation at Mason & Summers Alcobev Pvt Ltd for last two years where he initially joined as Vice President manufacturing. The position was responsible to steer the business of M&S own brands – a locally bottled Single Malt – Glen Drummond and other Admix IMFL portfolio and Mohan Meakin brands distribution in North and East region.

As a part of founding team and head of Manufacturing at M&S, Arun was instrumental to strategize the international collaboration to introduce the first ever locally bottled Single Malt – Glen Drummond in three variants along with other Admix portfolio.

Before Mason & Summers, Arun served with Seagram – PernodRicard for 9 years in the manufacturing function. He joined the Seagram founding team in 1994 as a Manufacturing Manager and started the first manufacturing set up at Duarala. In this role he was a part of the international product development team to develop Blenders Pride, Royal Stag, Oaken Glow and Imperial Blue along with setting the standards for the international brands role out like Hundred Piper, Passport, Something Special Scotch and Seagram Extra Dry Gin.

Subsequently he moved to steer the second project to establish an integrated state of the art Grain Distillery-Blending & Bottling-R &D Centre in 1998 and successfully ran the operation till 2003. He also played a role to introduce integrated risk management by preparing the project to become certification worthy under ISO 9001, ISO 14001, and OSHAS 18000 & HACCP in collaboration with Zurich Risk Engineering and finally certified under four standards. As a General Manager manufacturing he was also responsible for the Technology support to all India operation and direct responsibility of the regional operation of West.

Prior to Seagram, he worked with BDA Ltd for little over one year as Factory Manager at Tracstar, Bangalore responsible for the factory operation.

Arun joined SW Liquor Division II as a trainee Blender in 1988 and within a short period rose to head the all India assignment of Blending, Quality, Project and Product Development. He worked in SW for five years with Brands such as Officers Choice, Thousand Guineas, Calypso Rum, Class Whisky, and Mc Shaw Brandy.

Arun is a B.Sc from Utkal University.


Mr. HEMANT BEHAL
Chief People Officer

Mr. Hemant Behal, Chief People Officer at ABD brings along more than 20 years of experience in Talent Management, Learning & Development, Organization Development, Employee Engagement, Culture Management and strategic HR. He has joined us from Bunge India Pvt. Ltd. where he worked for more than an year as Vice President and Head, Human Resources, responsible for implementing the HR strategies, talent management & development, employee engagement processes and employee relations.

Prior to this, he was associated with RPG Group – Mumbai for 6 years, wherein for 4 years he was Senior Vice President Group Human Resources and 2 years with CEAT Ltd. (RPG Enterprise) as Senior Vice President Human Resources. In RPG / CEAT Hemant has managed various stints involving L&OD, talent management , Labour relations, HR strategy and building capabilities in various business.

He was also associated with MARS India for 6 years as member of Management team & Head HR and with Ballarpur Industries (BILT) as DGM-HR for 4 years handling 2 factories, mergers and acquisitions, designing and restructuring organization.Additionally he has worked as an HR manager for Apollo International Ltd. and Max Pharma as Senior Assistant Manager. He began his career with Mafatlal group as Plant Personnel Manager.

Hemant has completed his B.Sc. from Fergusson College – Pune in year 1991 and Masters in Human Resources from Symbiosis Institute of Business Management –Pune in year 1993.


Mr. RITESH SHAH
Company Secretary

Ritesh Shah is a Corporate Secretarial & Legal professional with over 15 years of experience in providing legal and corporate secretarial counsel for companies in garments / textiles, alcoholic beverages industries as well as non-banking financial / investment holding companies.He joins us from United Breweries (Holdings) Limited, where he was designated GM Legal. At UB, he was handling the complex pan India litigation matters before Supreme Court, Division / Single bench of High Courts, Trial Courts, Magistrate Courts, DRT, DRAT Arbitration, Mediation Centre etc., in close co-ordination with Sr. Advocates. In addition to this he was also designated as the Company Secretary & compliance officer of Mc Dowell Holdings Limited.

Prior to this, he was with United Spirits Limited for 7 years as Dy. General Manager – Secretarial & Corporate Legal. He was also associated with Shaw Wallace Distilleries Limited-Mumbai where he significantly contributed towards due diligence for hiving off beer and liquor businesses of Shaw Wallace & Co. Ltd. to SAB Miller, SA and UB Group, India.

Ritesh started his career in 1999 where he worked with Haria Exports Limited and then joined Firestorm Finance & Trading Private Limited, Mumbai.

He has done his B.Com from Mumbai University in 1995, A.C.S. from Institute of Company Secretaries of India, New Delhi, and LL.B from Mumbai University in 2001. He has also successfully completed the certificate course conducted by Institute of Intellectual Property Studies, Mumbai, on Intellectual Property Rights in 2004.


Mr. Ahmed Rahimtoola
Head – Marketing

Ahmed Rahimtoola is a senior marketing professional with more than 19 years of experience in the field of Advertising and Marketing.

In his 8 years with ABD, he has been spearheading the marketing function and has been the key strategist behind the launches and relaunches of various brands in the ABD portfolio.

In his vast experience, Ahmed Rahimtoola has worked with companies like Reliance ADAG, United Breweries and Triton Communications

As General Marketing Manager – New Product Development at United Breweries, he was responsible for spearheading their foray into wines, “Ready To Drink (RTD)” and specialty beer brands. His responsibility also covered the marketing communication for various beer brands like Sand Piper, Zingaro, Kalyani Black Label, Marco Polo, Bullet, etc.

Ahmed has done his MBA from Symbiosis Centre for Management and HRD. He has also done a one-year special Management Programme from IIM Kolkatta and has also done an Executive MBA from the prestigious Indian School of Business, Hyderabad