OUR OPERATIONS

  • ABD’s flagship brand Officer’s Choice not only has a strong equity base in India but also amongst Indians in various international markets. It has been gaining popularity in the Middle East, Africa, South East Asia, East Europe and various markets in South America. With a fast growing consumer base, Officers choice has become the largest exported Indian Spirits Brand.
  • Today, Officers Choice Whisky is widely available across 30 countries. It has become a market leader in the Middle East with sales crossing a landmark of 1 million cases. The other brands in ABD’s Portfolio, that are making their presence felt in overseas markets are, Officer’s Choice Blue Whisky, Kyron Premium Brandy, Jolly Roger Rum and Class 21 Vodka. All our products come in varying pack sizes as well as alcohol strength to meet the local market requirements.
  • Officers Choice Blue is a fine blend of scotch malts and select Indian grain spirits Officers Choice Blue has crossed many a milestones since its launch. It sold a record high of over 1mn cases in the 1st year of national launch, created history by crossing 3.5mn cases in the second year and touched the pinnacle of 8mn cases in the fourth year closing, Mar’16. Officers Choice Blue is one our fastest moving brand in Africa & South East Asia.