We are Allied Blenders and Distillers Pvt. Ltd. (ABD), a leading player in the Indian liquor industry. Promoted by industry stalwart Mr. Kishore Chhabria, we’re known to produce finest alcoholic beverages. Read More…


  • Officer’s Choice awarded as ‘The World’s Greatest Brands 2015 – Asia & GCC” by the World’s Greatest Brands and Leaders.’
  • Officer’s Choice was awarded ‘India’s Most Promising Brand’ for the year 2015 by World Consulting and Research Council.’
  • Allied Blenders & Distillers stormed the recent Indspirit 2015 with 4 prestigious awards.
  • ABD was awarded Company of the Year at Spiritz Award 2015
  • OC Black campaign ‘Be more than Big, Be Great’ was voted Campaign of the Year Spiritz Awards 2015
  • Officer’s Choice Blue yet again was awarded Best Packaging Award for its festive pack at Spiritz Awards 2015
  • Kyron festive pack also bagged Best Packaging Award (Runners Up) at Spiritz Awards 2015
  • Officer’s Choice franchise also won Brand Premiumisation Award (First Runners up) at Spiritz Awards 2015
  • Officer's Choice crowned the world's largest selling whiskey, once again
  • ABD clocked record breaking sales of 36 million cases in FY 15-16
  • Officer’s Choice whisky clocked 25.7 million cases in FY 15-16 with a growth of 11% over the previous year
  • Officer’s Choice Blue almost touched 8 million cases in 2015-16
  • ABD records a gross sale of over Rs. 56751 Mn for FY 15-16
  • Officer’s Choice was declared the fastest-growing brand across all markets and categories by IWSR, August 2014
  • OC Blue- Raise your Voice Campaign wins Global Brand Excellence Award for campaign of the year (Pan Asia)
  • ABD buys 50% brand rights in Mansion House brandy
  • Officer’s Choice success journey gets recognition at Harvard Business Publishing