Back
Oct 14, 2024
Allied Blenders and Distillers Limited Expands its Luxury Portfolio, Partners with Roust to Launch Russian Standard Vodka in India
Allied Blenders and Distillers Limited (ABDL), the 3rd largest spirits company in India, and Roust Corporation, one of the largest vodka producers in the world, are proud to announce the launch of Russian Standard Vodka in India.
The new strategic distribution agreement underscores ABDL's commitment to offering premium and luxury products to Indian consumers. By exploring the global market, ABDL aims to expand its product portfolio and cater to the growing demand for unique and exceptional experiences.
Consistently ranked as one of the fastest-growing spirits brands in the world, it is the number one premium Vodka in Russia boasting 30% market share in premium category and also a number one Russian Vodka globally being exported to over 85 countries. Russian standard Vodka is made with the finest ingredients that’s made at it’s state-of-the-art distillery in St. Petersburg, Russia. They use glacial water from nearby Lake Ladoga for its purity and winter wheat from the rich soil of the Russian Steppes for its unique taste. The strategic arrangement of Allied Blenders and Distillers Limited (ABDL) and Russian Standard leverages the strengths of both the companies. ABDL's extensive distribution network and consumer marketing expertise will complement Russian Standard’s globally renowned vodka premium portfolio namely Russian Standard Original, Gold and Platinum.
The overall vodka category is more than 13 mn cases in volume and growing at over 20%. Through this strategic partnership, ABDL is positioned to make a strong entry into the premium and luxury vodka segment, which is expected to see strong growth in the coming years. The move aligns with ABDL’s long-term strategy to build a robust pan-India presence, capitalizing on the increasing demand for premium vodka and enhancing its market footprint.
In the state of Maharashtra, Russian Standard Original is expected to be priced at Rs. 2,200, Russian Standard Gold at Rs. 2,600 and Russian Standard Platinum at Rs. 5,000.
Alok Gupta, Managing Director of ABDL said “We are raising a glass to a new partnership as we join forces with Russian Standard Vodka, a brand that's synonymous with quality and sophistication. This strategic alliance is aligned with our vision of curating a premium portfolio. By harnessing our extensive distribution network and consumer marketing prowess, we are poised to introduce the unparalleled taste of Russian Standard Vodka to India's discerning consumers. This partnership marks a significant milestone in our journey to offer world-class products that cater to the evolving palates of audiences.”
Ivan Alferov, CEO International of ROUST said “We are excited to announce our strategic partnership with ABDL, a distinguished pan-India player, to bring our premium and luxury vodka to the vibrant Indian market. This collaboration marks a significant milestone for our company as we expand our presence into one of the world’s most dynamic and rapidly growing markets. With our established footprint in 85 countries, we are confident that our high-quality vodka will resonate with Indian consumers, offering them unparalleled experiences. We look forward to a successful journey ahead, driven by shared values and a commitment to excellence.”
