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Feb 28, 2025
ABD commences its collaboration with Powerhouse Ranveer Singh with a new company, ABD Maestro
Bikram Basu will spearhead ABD Maestro as the Managing Director with Ranveer
Singh as Creative and Business Partner
ABD Maestro will house super-premium and luxury brands such as Zoya Special
Batch Gin, Arthaus Blended Malt Scotch Whisky, Woodburns Indian Malt Whisky,
Russian Standard Vodka and others
Allied Blenders and Distillers Ltd. (ABD), India’s 3rd largest spirits company, embarks on a new chapter in its premiumization journey with the formation of its subsidiary ABD Maestro Pvt. Ltd. (ABD Maestro), a strategic business venture in collaboration with Powerhouse Ranveer Singh, aimed at redefining India’s super-premium and luxury spirits markets.
Industry maven, Bikram Basu, who has been the driving force behind launching and building several market leading and defining brands in the country, will be the Managing Director of ABD Maestro. Building on a decade of impactful contributions at ABD, Bikram brings extensive prior leadership experience of over two decades from Pernod Ricard and United Spirits, where he held key marketing and strategy roles.
ABD Maestro’s portfolio showcases a distinguished selection of premium spirits. The portfolio will have a mix of owned, licensed and distributed brands; enabling a business construct which can toggle to achieve multi-layered objectives.
Arthaus Blended Malt Scotch Whisky is a curated blend of the best single malts from Highlands and Speyside and contrasts with Woodburns Indian Malt Whisky to work an interesting route to consumers. Zoya Special Batch Gin and the recently acquired Pumori Small Batch Gin will lead the flavour, and the global Russian Standard Vodka will build the white spirits and cocktail strategy. Segredo Aldeia, Goa's unique café and white rum, will deepen consumer engagement through a refreshed approach. Simultaneously, the brand is accelerating the development of new, distinct brands and flavors, targeting market launches in FY2026.
Alok Gupta, Managing Director, ABD, said "This unique business venture marks a new era, something truly different and iconic. At ABD, we believe in crafting new stories and, ABD Maestro is a major initiative to lead us to the journey for premiumization, growth and higher margin business. Ranveer Singh is a Bollywood icon and a powerhouse in himself who embodies a spirit that is bold, vibrant, and is constantly pushing boundaries with his entrepreneurial acumen. With Bikram Basu helming the ABD Maestro business, we are here to set trends.”
“The Spirits industry is ripe for disruption, and that's exactly what we're here to do," said Ranveer Singh, Creative and Business Partner, ABD Maestro, "With ABD Maestro, we are not just creating premium drinks – we are bottling imagination, adventure, and the essence of contemporary India. Every bottle will narrate a story, every sip an experience. This is about creating a culture of celebration that speaks to the young Indian and also travels globally."
Bikram Basu, who will be leading as Managing Director, ABD Maestro said, "Maestro will be a consumer first business. Every brand and experience we build will have enthusiasts at the center. Ranveer as a creative partner is unique, involved, and fun, we have seen this right from ideation. This will be an interesting journey, and I hope to work with some exceptional teams and colleagues to achieve and enjoy success together.”
