Jan 03, 2025

Zoya Gin brings in 2025 with exciting new Watermelon and Coffee flavours

Allied Blenders and Distillers Limited (ABD), the 3rd largest spirits company in India, adds unique flavors to its premium Zoya Gin: Zoya Watermelon Gin and Zoya Espresso Coffee Gin. Building on the success of Zoya Special Batch Gin, these new Flavors promise to elevate every celebration, embodying the brand's essence of living, loving, and rejoicing. 

 

Zoya Watermelon Gin captures the essence of a warm day and the joy of sipping a refreshing drink under the bright sun. On the other hand, Zoya Espresso Coffee Gin captures the robust, deep-roasted essence of a traditional espresso shot, delivering a rich, aromatic experience. 

 

The Indian gin market has witnessed noteworthy upswing in recent years. Numerous gin brands are actively contributing to this dynamic landscape, driving innovation in flavor profiles, expanding consumer palates, and enhancing accessibility to premium spirits. 

 

Zoya Special Batch Gin has garnered recognition by winning 4 awards. ‘Campaign Innovator of the Year’ at ICONS OF GIN India 2024, ‘New Product of the Year’ at INDSPIRIT AWARDS 2024, Grand Gold at India WINES AND SPIRITS 2024 for the ‘Best Indian Contemporary Style Gin’, Grand Gold at SPIRITZ SELECTION in the Gin category.

 

 

Alok Gupta, Managing Director at ABD said “As innovators in the alcobev industry, we wanted Zoya to set a new benchmark, and our Watermelon flavour does just that. It’s inspired by the classic summer favourite in Indian households, delivering a refreshing and vibrant twist to gin. Meanwhile, the Espresso flavour reimagines the everyday coffee experience, bringing sophistication to every sip. These flavours aren’t just about taste—they reflect our commitment to redefining premium spirits while strategically enhancing our luxury portfolio and driving growth.” 

 

Bikram Basu, Chief Innovation and Strategy Officer at ABD said, “Zoya Special Batch Gin has seen some excellent response in its markets of launch. Consumer engagement with flavours in white spirits are high and we are sure that we have landed two very different, but equally great blends, from all the feedback that we have.” 

 

With both these new flavours of Zoya Gin, it continues to offer more reasons to celebrate life’s moments. Both variants are priced at INR 2400 for 750ml and will be available in Maharashtra. A phased rollout across other Indian markets will commence shortly, with Haryana slated for launch in January. This launch strategy will bolster ABD’s presence within the gin market by expanding its premium offerings and strengthening its position within the white spirit’s segment